Now, this is a brilliant red! I need to jump right into the colour because it's absolutely striking. A gorgeous vibrant true red, a statement maker. The colour is incredibly rich and pigmented. One coat is going to cover everything and anything. Which brings me to what makes this product stand apart. This is a true long wearing lip colour. It stays put for hours and hours. No smudging, no marks, nothing! I mean, you can wear a bold red lip on a date and kiss your man too! Genius!
Unlike most long-wearing lippies, this product is not as drying, I find, and it truly lasts the whole day... my only tip would be not to apply colour too much inside the lip/mouth area as you can experience some flaking.
Overall I love this colour and I love this product. I guess it's the first of the kind to impress me. Bold, beautifull, vibrant colours that stay put, the whole freaking day.