This mascara is the newest jewel in Annabelle's crown, a mascara that intrigued me ever since I read the press release. What sets this mascara apart is the unique, transformer-brush. I didn't quite get what they meant in the beginning, with the expansion and retraction, but once I started playing with it, I thought to myself: this is genius! I have tried with two-in-one brushes before, but some were still glitchy and messy so I was surprised at how well this performed.
The concept Annabelle used was simple, you twist the end to lengthen of compress the brush. This is what I found each feature did for my lashes : Lengthen = spreads out the bristles, allowing you to coat each lash giving length and volume; Compress = tightens the bristles allowing you to wiggle in and flare out the lashes for extra definition.
The way I like to use the mascara is use the lengthened brush first, which gives me length and deposits enough product for crazy volume, then I switch to the compressed version to help flare out the lashes and remove product build up. I actually find the tighter the bristles, the more natural and voluminous my lashes are. I usually follow the same steps, using two different mascaras, when I really want a dramatic lash and have the time for it. Having both these features in one product is very convenient.
The formula is similar to Marcelle Xtension Plus, but I like it a bit better. It's not a very wet mascara, but it can set fast so work quickly. I can easily get two coats on and that's enough; a third would be too dramatic for me. I know, right? It's that effective. It lasted well during the day, with no smudging or flakes and it came off easily at night with an oil based remover.
Here is a before and after gif.
Overall, this is a freaking awesome mascara. Another ingenious product from Annabelle. You get both of best worlds thanks to their magic wand: volume and length, with a simple twist.
Annabelle's Expandable Mascara should be out on shelves by now, I got mine at my local Pharmaprix.
Labels: 2-in-1 brush, annabelle cosmetics, expandable, length, mascara, twist mascara, volume