Wednesday, January 23, 2013

Annabelle Expandable Mascara Review

     This mascara is the newest jewel in Annabelle's crown, a mascara that intrigued me ever since I read the press release. What sets this mascara apart is the unique, transformer-brush. I didn't quite get what they meant in the beginning, with the expansion and retraction, but once I started playing with it, I thought to myself: this is genius! I have tried with two-in-one brushes before, but some were still glitchy and messy so I was surprised at how well this performed.

    The concept Annabelle used was simple, you twist the end to lengthen of compress the brush. This is what I found each feature did for my lashes : Lengthen = spreads out the bristles, allowing you to coat each lash giving length and volume; Compress = tightens the bristles allowing you to wiggle in and flare out the lashes for extra definition.

    

     The way I like to use the mascara is use the lengthened brush first, which gives me length and deposits enough product for crazy volume, then I switch to the compressed version to help flare out the lashes and remove product build up. I actually find the tighter the bristles, the more natural and voluminous my lashes are. I usually follow the same steps, using two different mascaras, when I really want a dramatic lash and have the time for it. Having both these features in one product is very convenient.

    
      The formula is similar to Marcelle Xtension Plus, but I like it a bit better. It's not a very wet mascara, but it can set fast so work quickly. I can easily get two coats on and that's enough; a third would be too dramatic for me. I know, right? It's that effective. It lasted well during the day, with no smudging or flakes and it came off easily at night with an oil based remover.

       Here is a before and after gif.

     Overall, this is a freaking awesome mascara. Another ingenious product from Annabelle. You get both of best worlds thanks to their magic wand: volume and length, with a simple twist.










Annabelle's Expandable Mascara should be out on shelves by now, I got mine at my local Pharmaprix.

9 comments:

  1. If you say it's even better than Marcelle Xtension Plus - and it does look stunning on you - I NEED it! I didn't even know it was already out on shelves!

    ReplyDelete
    Replies
    1. I like it more than Xtension Plus... maybe even more than BIGSHOW

      Delete
    2. No way! You didn't say that! lol

      I wish my lashes would hold the curl when I use a regular mascara, it looks amazing on you!

      Delete
    3. I loved Bigshow but this one is more resistant and the brush looks sturdier.

      Delete
  2. Replies
    1. It's funny. I thought of you when I got it. :))

      Delete
  3. Oooh, this looks really good. I like Le Big Show a lot so I'll be sure to try this!

    ReplyDelete
  4. Is this the same as the new Marcelle one:

    http://www.marcelle.com/en/make-up/eyes/mascara/twist-push-up-mascara

    ReplyDelete
    Replies
    1. Nope, review for that one is coming soon

      Delete