The formula of all the mascaras is creamy and light. It takes quite a few coats to get the color to really pop and show up on the lashes, I find three is the magic number when it comes to layering the mascara and getting a noticeable color and build up lashes. The formula is very creamy and it layers beautifully without clumping and it tends to retain that soft supple finish through the day. It reminds me of Physicians Formula Organic Wear in how the formula feels and behaves. The wand is relatively big and never picks up too much product which again, helps when it comes to layering and building up those coats.
Overall, I am really impressed with these mascaras and I am completely in love with Royal Shock. The formula is quite nice and the colors are amazing. I am planning to test them with a white mascara underneath and get the colors to show up even more.
*Disclaimer: These products have been provided to me for consideration. This does not influence my opinions or review