So far their mascaras didn't blow me away. The brush has a "broken heart shaped brush", shape I actually like, quite a bit. It does a great ob at hugging the lashes as it follows the natural eye shape line; the long straighter part towards the tip gets into the roots of the inner lashes while the curved part pushes and flares out the outer ones. Think L'Oreal Butterfly but with a different brush.
The wear was good, no noticeable flaking during the day, lashes stayed soft and held the curve nicely and removed with ease.
Overall, I think this is a good mascara I love the brush but the formula is not my favourite. It does give both volume and length and that's all I can ask for, really. One coat is more than enough for a natural, flared out lash while three to four can transform your eyes and give you that va-va-voom lash.