Key ingredients include Sugar, Meadowfoam seed oil, Blackcurrant oil, Passionflower seed oil, avocado seed oil (to moisturize), Vitamin A (retexturize, refirm and smooth the skin), Vitamins C and E (antioxidant protection), Beeswax and Carnauba Wax (emollients, seals in moisture, softens the lips).
Ruby comes in a traditional Sugar Lip Treatment metallic-like tube matched up in color to the lip balm it hosts. I love the strudy feel of the bullet with its twist-off cap and matte finish.
The formula of the lipbalm is noticeably drier than the other Lip Treatments I have tried in the past. It has a satin, almost matte finish delivering a wash of color while moisturizing the lips. This is what I call a medium lip balm. It's not as rich as the original Lip Treatment which literally coats your lips in a rich film of oily/buttery goodness leaving you with that glossy effect. Ruby is much more subtle. It breathes life into dry lips, it hydrates them without looking like you just slathered a ton of balm on. It's almost undetectable in texture, even after 4-5 coats. The color builds up softly but manages to look incredibly natural and fresh looking. No pun intended. Ruby has the signature Fresh Lip Treatment scent: sweet and citrusy.
Every time I wear this lip-balm I can't help but think this would totally be up Princess Aurora's alley: "...Gold of sunshine in her hair, lips that shame the red red rose...". This lipbalm makes my lips look and feel the way I had always imagined Sleeping Beauty's lips looked and felt like; it's like a childhood dream of mine come true. I had to share that.
In conclusion, I enjoy Ruby but I personally prefer the much more hydrating version, which is the original one. It's a lovely product and it's the first time I actually like a tinted balm but I crave more hydration whenever I wear it on its own so I like to pair it up with a "greasier" balm to get my fix.
*Disclaimer: Product provided for consideration. This does not influence my opinions or review