Wednesday, April 8, 2015

Urban Decay Summer 2015 New Releases




Afterglow 8-Hour Powder Blush (CA$26.00)

We’ve all seen what happens when bad blush happens to good people, and it isn’t pretty. But you don’t need crazy skills to fake the perfect flush; you just need the right product. Urban Decay introduces Afterglow 8-Hour Powder Blush—the foolproof way to create that effortless, radiant look. Just a few quick swipes of Afterglow gives you the kind of easy, sexy, lit-from-within glow that makes people wonder if you spent the whole weekend in a secret love den. The best part? Much like the lingering effects of a romantic rendezvous, Afterglow won’t quit. Our extremely blendable, finely milled formula goes on sheer and provides eight long hours of wearable, buildable color. And wait until you feel it! Lightweight yet luxurious, Afterglow has a soft, creamy texture that always applies beautifully. The lineup: 10 scintillating shades…some with a matte finish, and others with a hint
of shimmer.



New Eyeshadows (CA$18.00)

When we relaunched our Eyeshadow formula, beauty junkies and makeup artists rejoiced. The only way to make our velvety, bestselling formula even better? Expand our shade range, of course! Urban Decay introduces EIGHT brand-spanking-NEW Eyeshadow singles. There’s a little something for everyone—from color junkies to fans of neutral mattes. (See, we DO read all your pleas on Facebook.) The lineup: six gorgeous, shifty duotones—in shades like blue, gold, peach, burgundy and even red!—and two versatile matte neutrals. With the addition of these new shades, our already huge Eyeshadow Primer Potionlineup now includes a whopping 12 duotones and an everexpanding
range of matte shades.


Eyeshadow Primer Potion (CA$20.00-24.00)

Unmatched by any other eyeshadow primer in the beauty industry, Eyeshadow Primer Potion is the number one primer* for indestructible, all-day eyeshadow. So why mess with perfection? We found a way to make this legendary formula even better. Urban Decay announces the relaunch of Eyeshadow Primer Potion—with a new look, a new applicator and even a new shade! Don’t worry; our Original Primer, Eden shade and Anti-Aging formula aren’t going anywhere. So what’s new? We listened to your feedback and reworked Sin (champagne shimmer), making it more sheer (and changed the name to Minor Sin). We also revamped our packaging and gave it a gorgeous new look (the perfect complement for this high-tech formula). It’s still in a squeezable tube, but we added the option of a flocked wand applicator for even more versatility. Of course, every shade is paraben-free.
Our revamped packaging features gorgeous ombré artwork and a faceted, jewel-like cap. Squeeze the Potion directly from the tube or use our new flocked wand applicator. Either way, you get precise, controlled application every time.
Eyeshadow Primer Potion features space-age polymer technology that fills in any imperfections on the skin’s surface, prepping your lids for all-day shadow. Our Anti-Aging formula also contains optical blurring pigments that diffuse light to blur flaws, along with advanced anti-aging ingredients to help prevent and repair the signs of age-related damage.



Ultimate Ozone Multipurpose Primer Pencil (CA$20.00)

 Ever since Janet Jackson’s infamous halftime performance, it seems like every time you turn around there’s another celebrity nip slip. While we’re not in the business of preventing wardrobe malfunctions, we know a thing or two about averting beauty disasters. Urban Decay introduces Ultimate Ozone Multipurpose Primer Pencil—the double-stick tape of the beauty world. Inspired by our bestselling, slim-barreled Ozone 24/7 Glide-On Lip Pencil, Ultimate Ozone is an indispensable primer in pencil form. This clear, THICK-barreled undercover wonder does it all. Hold lip color in place. Prevent feathering. Correct mistakes. Even fill in fine lines! No matter how you use Ultimate Ozone, our creamy, long-lasting formula glides on clear to prevent your most embarrassing beauty nightmares.


Revolution High-Color Lipgloss. (CA$22.00)

What fits into your pocket, glides on and keeps you coming back for more? The answer’s not naughty, but the effect on your lips definitely will be! To get you bad-girl beautiful, Urban Decay introduces Revolution High-Color Lipgloss. This high-coverage, ultra-pigmented formula lays down all the color you crave in one coat. Choose from 14 lust-worthy shades in both cream and sparkle textures. With gorgeous nudes, bold brights and deep, dark shades, our lineup contains something for everyone. From longstanding UD favorites (like 69, Big Bang, Punch Drunk and Apocalypse) to never-before-seen shades destined for cult status, Revolution Lipgloss has all your high-impact gloss needs covered. 



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