M∙A∙C Cosmetics unveils its regional flagship and NEW Pro store location on Sainte-Catherine Street in the uniquely creative city of Montreal. Crossing the city from east to west, Sainte-Catherine Street is Montreal’s busiest shopping district, well-known across Canada for its iconic shops and international fashion boutiques.
Founded in Toronto in 1984, M∙A∙C quickly established itself as the ultimate colour authority, professional makeup artists manned the counter, an industry first, and as the word-of-mouth popularity grew, Montreal became the first outpost to carry M∙A∙C Cosmetics. Montreal was a natural choice: its urban flair, multicultural diversity, and artistic talent truly embody the brand’s DNA of “All Ages, All Races, All Sexes”.
Located in a confederation heritage building on a prominent corner in downtown Montreal, this new flagship Pro store marks the brand’s 100th Canadian M∙A∙C store to date, and provides an exciting show-space for the professional artist and M·A·C customer.
Product offerings will include the full M∙A∙C Pro collection, created specifically to meet the creative needs of the makeup professional with high-quality formulations, colours and finishes, in addition to M∙A∙C ‘s iconic collaborations and limited edition collections.
With eight makeup stations and two private makeup areas, catering to the brand’s signature makeup applications, lessons and demos, beauty enthusiasts and novices alike are invited to explore and translate the latest beauty trends with the expertise of one of the location’s highly skilled artists - delivering a personalized look to celebrate individuality with exceptional service.
Labels: beauty event, event, mac, montreal, srte catherine, store