This mascara stood out to me primarily because I can't help being a girly girl at times and go crazy for anything pink. The Full Lash Bloom is the newest addition to the Lashblast mascara series from Covergirl as you can tell from the packaging. The brush is described as "petal shaped" and the mousse formula with natural beeswax is supposed to help keep your lashes voluminous and soft to the touch.
The brush is somewhat unique and different from the other LashBlast mascaras, it has long, separated and stiff bristles as opposed to the fat short bristled wands I am used to from the line. This mascara is great at giving length, the bristles really help get to the root of the lash and coat each one all the way to the tip. Application was mess free and I love using this mascara for those days when I wear no eye makeup and just want my lashes to be nicely flared out. The formula builds nicely, especially if you move fast; after the second coat I can notice my lashes getting more volume and the brush does a great job at combing and separating them nicely. I never experienced clumping or flaking with this mascara and the formula does stay soft and supple through the day. The downside is that it doesn't do the best job at holding a curl and I do find the stiff bristles not the most comfortable when it comes to application.
Overall, I don't hate nor do I love this mascara. It doesn't give me the drama I usually go for with eyelashes but it's become my go to product for simple makeup days. It's a great option for short lashes that need length and a great mascara for those that, like me, end up with mascara smudges all over the eyelid during application.
*Products provided for consideration. This does not influence my opinions or reviews
Labels: #beautyunited, covergirl, EN, eyelashes, eyes, full lash bloom, lash blast, mascara, review